June 4, 2015

Dafabet will be Main Club Sponsors of Sunderland AFC.

Sunderland who play in the English Premier League and are based in the North East of England will wear the Dafabet on all club shirts and training wear in the 2015/16 season, as Dafabet continue to increase their presence in football.The club formed in 1879 have a rich tradition in the game and have won the English top-flight League on 6 occasions. They play their home games at The Stadium of Light, which with a capacity of 49,000 is currently the 4th largest in the Premier League.

Sunderland AFC chief executive, Margaret Byrne, said: “We are delighted to be entering into a partnership with Dafabet. Our regional identity sits proudly at the heart of Sunderland AFC but increasing our global footprint is also key as we look to continue to grow and strengthen the football club for the future. Our partnership with Dafabet will open up new markets for us and we welcome them warmly to our Sunderland family.”

John Cruces, head of sports marketing and sponsorship at Dafabet, said: “We’re very proud to be announced as the new main club sponsor of Sunderland AFC. From day one we were very impressed with what we saw behind the scenes at both the Stadium of Light and the impressive Academy of Light. Hearing the plans and enthusiasm to bring what is a great club forward was key. Having been very proactive in the last few months increasing our presence in football we have maintained that being on the front of a Premier League club shirt was vital for our global presence. So happily after the exciting end of season for the club, we can now all look forward to the new season.”

Sunderland AFC’s commercial director, Gary Hutchinson, added: “Dafabet greatly impressed everyone at the club with their desire to work with us right from the start and there is a fantastic synergy between our collective aims and objectives. The new partnership will be cemented with the reveal of our new home and away kits in the coming weeks and we very much look forward to working closely with Dafabet over the coming months.”

Dimitris Karatzas, managing director of online betting and gaming at Dafabet, said: “We are continuing to increase our presence in football for the 2015-16 season and partnering with Sunderland AFC is the latest step forward. What continues to be important to us is working with clubs with tradition and solid fan bases and Sunderland ticks both boxes equally. We look forward to working together and achieving our mutual goals.”

To learn more about Dafabet, please visit or contact John Cruces at +63 2 869 1685 or

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